Shape Magazine is a monthly fitness magazine started by Weider Publications in 1981. It soon became the number one women's fitness magazine.
The front cover represents a young actress with blonde hair in a swim suit with a sweater on top. There is high contrast, exposure, and saturation, to make this cover page very appealing to the viewers/readers. The model, Emma, is in the form of a mid-shot, capturing her outfit, hand gestures, and a view of the the background. Her name is presented in a different bold front than the rest of the page, to allow her name to be visible to readers. The multi-colored font makes the coverpage very interactive and playful.
Most of the advertisements appear on the first few pages and after the main issue. All of the ad's are correlated with the issue of fitness, health, beauty, and skin care. This allows the readers to have the ability to purchase an item that they beleive will help them improve their overall experience, if they are trying something new in the magazine.
The table of contents appears on the tenth page, consisting of a close up shot including makeup and food. The table of contents also consists of bold and multicolored text to seperate the different previews. The designers decided to use the left over photoshoot to incourpurate into the table of contents. This allows the readers to continue their train of thought and to remember the image on the front cover, becuase the differnet colors are very rememberable.
There is a large variety of articles within this magazine; including meal plans, fashion models, fitness tips, and much more. The basic workout tips and meal plans are found around every three pages and the fashion clothing represents the activewhere being modeled, these are found in the first ten pages, because they are a part of the main issue.
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