Creative Critical Reflection 2

How does your product engage with audiences and how would it be distributed as a real media text?

Engaging With Audiences: 
- My product has the ability to engage with a lot of readers, because it contains a vary broad issue. Even-though, the magazine is specific towards females, the health tips and workout routines are directed toward a wide age range. This allows the readers to feel that they are welcome to explore new workout techniques and meal plans, no matter their age.
- The front cover reals in my audience with a very attractive image of a blossomed tree. This incorporates the title of the magazine and it allows people to make the connection and remember the purpose of the magazine.
- The table of contents allows people to have a strong understanding of the different topics that are found within the magazine. The images of the flowers are included on every page to make the viewers feel that they are calm and relaxed. When discussing private topics bout your body, most people want to be in a calm setting to be able to feel that they are welcomed.

Distribution as a Real Media Text: 
- My distribution plan is to allow a wide range of people to be able to view and read the magazine. This allows or all different forms of distribution, such as kindle, apps, subscriptions, and in stores. It is important that the viewers are able to accesses the magazine at their leisure and feel that they are not pressured into buying something.
- Something that I learned from my research is that people are less likely to purchase a product when they feel that they are pressured into purchasing it. This drives people away. So, allowing people to purchase the magazine on their own time makes them feel that they are purchasing the magazine for their own benefit. Also because the issue of this magazine deals with heath of the body and the mind, people do not want to feel rushed into purchasing something that is very personal to them.

Creative Critical Reflection 1

How does your product use or challenge conventions?How does it represent social groups or issues?

Conventions: 
-  The title of the magazine should be a bright color to be able to make the title of the magazine be able to catch the eyes of the audience. I used a green color to be able to create a contrast from the image of the flowers behind the title. Within my research i found that many different health magazines also use a very bold and colorful font, so I thought it would be best if I did the same to attract my audience.
-  I decided to choose " Blossom Health" to be able to create a healthy and light atmosphere. This image is also a very eye catching for viewers.  The image of the flowers is a fill frame image, and it allows the whole cover page to feel very busy and filled with information. I chose the image of the flowers to create a peaceful mood for the readers and also tie in the title of the magazine. Blossom Health is a way to incorporate a healthy atmosphere and my creative style.
- The different feature articles are represented with different fonts and colors to be able to grab the attention of the audience.
- Because most of the target audience is female, the use of light colored fonts make the front page very comforting. I was debating to take photos of healthy food in bowls to create a focal point, however; I used a busy image to be able to make the front cover stand out against the other magazines.
Social Groups or Issues:
- The magazine connects with a wide range of social groups. Mostly they consist of females from all different demographics. Most of the issues within the magazine are broad and connect with readers. For example, meal plans, they are adjustable to fit the needs of many different people. If a person is vegan, there is an article that features different meal plans that connect with a stricter diet. This allows people to have the flexibility when deciding what ingredients to purchase and what meals to make.
Social class-  Income is based on the class that people are divided into. Today, the middle class fits a large amount of people. Most of the readers will be able to fit in this portion of the social class, because they are going out to eat and have the ability to purchase meal plans and possibly go organic. The middle class are also very involved in technology and have the ability to purchase a subscription online and/or purchase an app online or a paper copy in stores. Also, the upper class will have the ability to connect with the magazine, because they are very involved in the latest trends, dealing with health. For example, Keno diets were a trend in the past year and continue to be very popular during this year, they are able to gain more information and have the ability to adjust their meal plan to be able to meet their taste.
Ethnicity- This magazine connects with many different ethnicity and it does not favor one over the other. This creates a very calm tone for the overall magazine.
Family- Some families have the ability to go to the grocery store and/or farmers markets to pick out ingredients to better their diets. The different meal plans allow the family to be able to have the chance to be flexible and caring about their diet. Also different family members also choose to workout, so the routines and drills spark an interest to families.

Quarter 3 Submission

My Distribution Plan

My distribution for my magazine is based off media, apps, and stores across the United States. It is vital that many people are able to acsess the magazine with a click of a button or a short distance away.
The media out look will take place on television commercials and social media. Since a lot of people are connected to social media to view news updates, advertisements, and new releases the knowledge of 'Blossom Fitness' will be very strong. For example, on Instagram the magazine information will be updated on the feed page, to allow viewers to click on the advertisement and download the magazine. This allows people to have information about the magazine and the fastest way to download and read.  Snapchat is also a great place to insert advertisements becuase it will allow people to see previews of the magazine and request to download for free and have a monthly fee.
The app will able to allow the readers to download the newest issues for the month and be connected on new information before it is relesed into stores. Becuase not so many people purchase magazines in paper form, due to the enviroment and accesability, the best option is for them to have the app that allows them to download for free and pay a mothly fee to be able to carry the magazine of their choosing everywhere they go.
Most stores carry magazines for purchase. With this special magazine it would most likely be sold in a fitting enviroment; such as, coffee shops, vegan cafes, gyms, super markets, and etc. The reason for placing the magazine in these locations is to gain customer experience and it is mostly likely that the customer of that store would be interested in a health, cooking, and fitness magazine.

Distribution Research (Women's Health Magazine)

Health Magazine relates to mostly women. This magazine allows women to be informed about trending diets, work out routines, and a healthy mindset. That is why it is important that they have many different forms of distribution.
      One being their app, this allows the readers to stay connected with the magazine on a daily basis; at work or laying in bed, the magazine is there to inform the readers.
      Another form is a digital download, this is either on a kindle, laptop, cell phone, etc. This also insures that the readers stay connected and have the ability to bring the magazine any place they go without lugging around a paper magazine. This allows the company to maintain their audience and also gain subscriptions.
       They have a total of circulation of 1.5 million readers. Their marketing strategies and advertising has greatly helped them over the years, especially with social media and technology. They are expected to expand their circulation in the next year, due to the social media and technology rising above expectations.

Traditional Distribution Research

Traditional forms of distribution has been in place for many years. It is something that many people looked forward to every month, or week. Magazines were also placed in well known stores, so they would gain brand awareness. Another form of distribution is direct mailing. This allows the people to enjoy the magazines in the comfort of their home. Marketing also has a major role in the different forms of distribution. When a company has a strong Marketing strategy, then they would have an advantage in the overall distribution process. Subscriptions and direct mail are the most useful technique for connecting with the audience. This is something that I would use within my distribution, because it allows people to feel comfortable and at home, correlating well with my overall genre, health.