(2)Target Audience Research (Shape Magazine)

Shape Magazine is a monthly fitness magazine, started by Weider Publications in 1981. Their total circulation, as of December 2011 is 1,568,055 and their frequency is 10 issues per year. The magazine is based in Woodland Hills, California, bringing in a higher class of readers. "As of 2012 SHAPE Magazine has continuted to lead the new year. The global authority on women's fitness, nutrition and health, continues to reign as the leading active women's life style magazine." American Media, Inc. (AMI) owns and opperates the leading print and digital celebrity and health and fitness media brands in the United States. "AMI's magazines have a combined total circulation of 7.4 million and reach more than 61 million men and women each month. AMI’s digital properties reach an average of 34 million unique visitors and 169 million page views monthly," Accordining to American Media, Inc.