My Distribution Plan

My distribution for my magazine is based off media, apps, and stores across the United States. It is vital that many people are able to acsess the magazine with a click of a button or a short distance away.
The media out look will take place on television commercials and social media. Since a lot of people are connected to social media to view news updates, advertisements, and new releases the knowledge of 'Blossom Fitness' will be very strong. For example, on Instagram the magazine information will be updated on the feed page, to allow viewers to click on the advertisement and download the magazine. This allows people to have information about the magazine and the fastest way to download and read.  Snapchat is also a great place to insert advertisements becuase it will allow people to see previews of the magazine and request to download for free and have a monthly fee.
The app will able to allow the readers to download the newest issues for the month and be connected on new information before it is relesed into stores. Becuase not so many people purchase magazines in paper form, due to the enviroment and accesability, the best option is for them to have the app that allows them to download for free and pay a mothly fee to be able to carry the magazine of their choosing everywhere they go.
Most stores carry magazines for purchase. With this special magazine it would most likely be sold in a fitting enviroment; such as, coffee shops, vegan cafes, gyms, super markets, and etc. The reason for placing the magazine in these locations is to gain customer experience and it is mostly likely that the customer of that store would be interested in a health, cooking, and fitness magazine.

Distribution Research (Women's Health Magazine)

Health Magazine relates to mostly women. This magazine allows women to be informed about trending diets, work out routines, and a healthy mindset. That is why it is important that they have many different forms of distribution.
      One being their app, this allows the readers to stay connected with the magazine on a daily basis; at work or laying in bed, the magazine is there to inform the readers.
      Another form is a digital download, this is either on a kindle, laptop, cell phone, etc. This also insures that the readers stay connected and have the ability to bring the magazine any place they go without lugging around a paper magazine. This allows the company to maintain their audience and also gain subscriptions.
       They have a total of circulation of 1.5 million readers. Their marketing strategies and advertising has greatly helped them over the years, especially with social media and technology. They are expected to expand their circulation in the next year, due to the social media and technology rising above expectations.

Traditional Distribution Research

Traditional forms of distribution has been in place for many years. It is something that many people looked forward to every month, or week. Magazines were also placed in well known stores, so they would gain brand awareness. Another form of distribution is direct mailing. This allows the people to enjoy the magazines in the comfort of their home. Marketing also has a major role in the different forms of distribution. When a company has a strong Marketing strategy, then they would have an advantage in the overall distribution process. Subscriptions and direct mail are the most useful technique for connecting with the audience. This is something that I would use within my distribution, because it allows people to feel comfortable and at home, correlating well with my overall genre, health.

My Marketing Plan

Becuase my target audience is mostly a wide range of women, it is important to have a logical marketing approach. This means that I will find the most active places that women meet throughout the day. For example, if the research shows that more women in their middle ages wake up at eight in the morning and usually get their nails done in the general area, it is best to be able to have TV commercials. These play in centeralized area that women are found in most of the day. Social Media would also play a major role in the distribution process of 'Blossom Health' Magazine. Ad's will be displayed on the most frequently used apps that women of different ages use. This will allow the brand to be very well known through a large group of different ages. Sponsoring events would also be cruical to the brand awareness of 'Blossom Health'.
I chose to use Instagram as my social media brand awareness.

(3)Target Audience Research (Health Magazine)

Health Magazine was founded in 1981 and focuses on women's health and owned by Meredith Corporation. The topics range from diet to dealing with life issues at work, home, and within relationships. The total circulation is 1,370,770 and the magazine is very frequent ( every month). Becuase this magazine is directed to a majority of women, the target audience is middle class women, often with families. The model on most of the magazines tend to be of an older women. This means that the magazine is realating to a fit mother, or grandmother. Their target strategy is to being brand awareness to healthy living. 

(2)Target Audience Research (Shape Magazine)

Shape Magazine is a monthly fitness magazine, started by Weider Publications in 1981. Their total circulation, as of December 2011 is 1,568,055 and their frequency is 10 issues per year. The magazine is based in Woodland Hills, California, bringing in a higher class of readers. "As of 2012 SHAPE Magazine has continuted to lead the new year. The global authority on women's fitness, nutrition and health, continues to reign as the leading active women's life style magazine." American Media, Inc. (AMI) owns and opperates the leading print and digital celebrity and health and fitness media brands in the United States. "AMI's magazines have a combined total circulation of 7.4 million and reach more than 61 million men and women each month. AMI’s digital properties reach an average of 34 million unique visitors and 169 million page views monthly," Accordining to American Media, Inc.

(1) Target Audience Research (Women's Health)

This magazine is very similar to what mine has to offer. The wide range of topics interest a large target audience. Women's Health magazine has a very similar target audience as I do becuase the magazine attracts women and a better life style.

The Womens Health Magazinea:

Statisitcs:
Magazine Circulation- 130,819, rendership 481,000
Target Audience- 25-34 Female
Distribution- National
Marketing Objective- Build awareness

Women's Health is the one-stop destination for the 21st century wellness devotee-providing expert advice on fitness, nurtrition, beauty, athlesisure, relationships, and mental wellbeing.
There are different avertising oppertunities with Women's Health Magazine
- Display ads
- Inserts to promotions
- Sampling
- Sponsorships